Packaging is often an afterthought; it is viewed as something that is only necessary to deliver an item. It really makes a difference when the packaging is a pleasure to open. It can really create a lasting impression.
It is this impression that drives the feeling you have towards the item within the package. This is why we are seeing companies that are requiring us to create a packaging experience on their behalf.
Value adding unpacking experience
The rise of e-commerce has created a new