Boxes come in all shapes and sizes. So do products. Yet, have you ever ordered something small
from an e-commerce company only to have it shipped in a box that was entirely
too big? Who bears the brunt of the
added shipping cost associated with an oversized container? The consumer? The e-commerce company? Answer: Both.
The consumer bears added cost of shipping and the e-commerce company realizes
an increase in the cost-of-goods-sold (COGS) through increased costs in boxes,
packing material, and warehouse storage.
It all adds up.
Take the example of a small bottle of
One. Small. Bottle.